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Showing Thanks To Customers
  • 24 November 2019
  • Leo Covey

Showing Thanks To Customers

Thanksgiving is here, and before you pass the turkey and stuffing, take time to appreciate those who matter most to your small business. Hint: Your loyal customers should be right at the top of that list. Remember, this is more than just thanks for thanks’ sake. Studies say that increasing your customer retention by just 5% can boost profits up to 25%. Here are some tips, tricks and strategies to make sure your customers are feeling the love as you head into the holiday season.

Showing Thanks To Customers

Simple gestures

Expressing your gratitude does not have to be complicated. Oftentimes, it is the simplest of things that go the longest way in making people feel appreciated. However you choose to show your thanks, rule number one is to put your heart into it.

  • Take a page out of technology brands, and surprise customers with a hidden “Easter egg”. This could be as simple as an exclusive VIP coupon inserted inside their shopping bag or product packaging.

  • Spring for some premium custom letterhead, and send your most loyal customers a handwritten note expressing your gratitude for their business.

  • Bring in some appetizers and beverages, and host a customer appreciation event with exclusive offers and sale prices for your favored few. The UPS Store can help print the invitations and custom signage.

Rewards programs

An effective loyalty program could be as simple as a coffee punch card or as complex as a points system managed by your digital POS system. What they both have in common, though, is the understanding that the cost of any sort of discount or savings passed on to loyal customers pales in comparison to the cost of losing them for good. Find ways to quantify what loyalty looks like and reward it accordingly. Your existing customers are far more likely to keep buying from you than new customers ever will.

Showing Thanks To Customers

Supreme customer service

The stats about customer service are telling, to say the least. Poor customer service is a $75 billion problem for busineses. And 60% of customers who use social media for customer service complaints expect an answer or resolution within one hour. If you have not done so already, you should probably switch to an “always on” mind-set for your customer service with social media at the center.

  • Be vigilant. When you do get a question or issue, respond promptly.

  • Follow up. If they took the time to @ you, do not be afraid to message them directly to check up on them.

  • Use evergreen features like Instagram Stories Highlights to post FAQs in a proactive manner. Why wait for a question that you can answer before it is even asked?

With the gratitude of the season in mind, now is the time to express thanks to the small business community that calls The UPS Store a trusted partner. Please use this savings coupon to help make your small dreams come true this holiday. Happy Thanksgiving.

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