- 07 December 2020
- Taylor Miller
Many small businesses were rocked by this past year’s unpredictable turn of events. But as we come to the end of the year and look to 2021, we cannot forget how important it is to end the year strong. Consider making these final weeks of the year the time where you launch that sales campaign that you have been holding out on or choose to hire additional help to relieve some stress.
- 30 November 2020
- Kayla Meier
As we near the end of 2020, we have an opportunity to look ahead to small business goals for the coming year. For many small business owners, one of these goals could be to open a brick and mortar location. There are many factors to consider before opening a physical store, especially during a pandemic, but with careful thought and planning, you can make the best decision for your business. Keep the following factors in mind when weighing the pros and cons of brick and mortar.
- 23 November 2020
- Jelani Markus
As a small business, one of your best paths to success can be found in your own neighborhood. When you are seen as a reliable fixture within the community, you are more likely to see reliable traffic, which can result in a benefit to your bottom line. But how do you transform your business into a staple of your local community? The following four tips may help you reach that goal.
- 19 October 2020
- Leo Covey
As you and your small business ramp up for the busy holiday season, keep in mind the important shopping holidays that happen in rapid succession, starting right after Thanksgiving. The pandemic will continue to affect the way shoppers shop and the way you run your small business. Take learnings from each of these shopping holidays and apply them throughout the season, as different shopping and retailing “modes” will blur together this year.
- 05 October 2020
- Kayla Meier
When the seasons change and the leaves start to fall, it is the perfect opportunity to turn your attention to the holidays. In these uncertain times, many retailers are changing their holiday season plans. Whether you aim to start your sales earlier, offer outdoor or modified shopping experiences, or simply announce a new collection, creating an email marketing strategy for the holiday season now will help you get ahead later. Here are a few helpful email marketing tips for holiday 2020.