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Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Topics / Previous Posts Planning (180)
6 Questions Every Small Business Owner Should Ask During an Interview
  • 22 February 2021
  • Jelani Markus

6 Questions Every Small Business Owner Should Ask During an Interview

Being a small business owner means wearing a vast number of hats. You’re an accountant. You’re a coach. You’re an employee (for yourself). But most of all, you’re a boss. And as a boss, you want to hire the best employees. A way to help ensure you’re hiring the right people is to ask applicants the right interview questions to gain substantial insight about them. The following six questions can help you better understand potential employees before you make the decision to have them join your team.

Ensure Social-Distancing: Best Appointment-Scheduling Platforms for Your Small Business
  • 15 February 2021
  • Alex Penfield

Ensure Social-Distancing: Best Appointment-Scheduling Platforms for Your Small Business

Small businesses have always needed to be agile and adaptable, and these qualities have only become more important given the current situation facing our world. With the implementation of social distancing guidelines, businesses have had to quickly pivot many of their day-to-day operations in order to comply with guidelines and keep their employees and consumers as safe as possible.

All About Micro-Influencers and How to Leverage Them in 2021
  • 08 February 2021
  • Jelani Markus

All About Micro-Influencers and How to Leverage Them in 2021

Adding an influencer to your overall marketing strategy can help your business drive sales, grow awareness and increase social media followers. However, uber-successful influencers often demand a substantial price tag for their work. As a small business owner navigating through 2021, how do you tap into the benefits of influencer marketing without breaking the bank? The answer may be micro-influencers. Read on to learn more about this subdivision of influencers and how you can best utilize them in your business.

Tips That Turn Holiday Shoppers into Loyal Customers
  • 01 February 2021
  • Leo Covey

Tips That Turn Holiday Shoppers into Loyal Customers

If anyone hasn’t said this yet, congratulations! You made it through another holiday season — and probably one of the most challenging ones in history, too. After you give yourself a pat on the back (feels good, right?), it is time to talk about how to turn all those holiday shoppers into something even better: loyal customers. Why waste time and effort focusing on new potential shoppers when, with a couple of nudges, you can bring back previous buyers who already have a great experience with your business? Now, on to those tips!

How to Set New Year’s Goals with Your Employees
  • 18 January 2021
  • Alex Penfield

How to Set New Year’s Goals with Your Employees

New year, new goals! As a small business owner, you are always striving to grow, learn and reach new milestones, and a new year is no exception. Your entrepreneurial spirit means you are constantly setting new goals to work toward and finding creative ways to make them a reality. But what about your employees? While they may not have a direct ownership stake, your team is key to the success of your company, so keeping them on track and motivated is just as important as you enter a new year of growth and opportunity.