- 22 February 2021
- Jelani Markus
Being a small business owner means wearing a vast number of hats. You’re an accountant. You’re a coach. You’re an employee (for yourself). But most of all, you’re a boss. And as a boss, you want to hire the best employees. A way to help ensure you’re hiring the right people is to ask applicants the right interview questions to gain substantial insight about them. The following six questions can help you better understand potential employees before you make the decision to have them join your team.
- 01 February 2021
- Leo Covey
If anyone hasn’t said this yet, congratulations! You made it through another holiday season — and probably one of the most challenging ones in history, too. After you give yourself a pat on the back (feels good, right?), it is time to talk about how to turn all those holiday shoppers into something even better: loyal customers. Why waste time and effort focusing on new potential shoppers when, with a couple of nudges, you can bring back previous buyers who already have a great experience with your business? Now, on to those tips!
- 04 January 2021
- Taylor Miller
The new year is a time for everyone to hit that reset button and start fresh! That is why so many people create New Year’s resolutions and goals — and the same should be done for small business owners.
- 28 September 2020
- Jelani Markus
While the technology required to host events virtually has been around for a few years now, you could say it wasn’t remarkably popular. Some companies would host webinars and special events for consumers outside of brick and mortar locations, but it wasn’t considered a ubiquitous aspect of business. That all changed this year. With indoor gatherings restricted and more people avoiding big crowds due to COVID-19 guidelines, the moment is ripe for learning how to create virtual events that are effective and interesting. The following tips can help you on your way.
- 27 January 2020
- Leo Covey
For the third and final part in our Rightsizing series, we are going to examine the signs that it may be time to expand your business. What do we mean by “expand your business”? For the sake of this article, we mean adding additional resources into your business to help it scale up and grow. These resources can run the gamut from adding new manufacturing and distribution channels to exploring fresh marketing techniques to reach new customers. And the great news is that, in many instances, The UPS Store® can help you expand your business with key services like printing, direct mail and even some valuable hookups with premier partners in our suite of Small Business Services.