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How to Plan Your Holiday Marketing Campaigns
  • 08 September 2020
  • Kayla Meier

How to Plan Your Holiday Marketing Campaigns

Though it might seem like the year has lost its structure, the holidays will soon be here. Prepare for them now with your marketing plan. Over the past few months, customers have increasingly turned to e-commerce for their shopping needs, and that trend is expected to carry over into the holiday season. With the right holiday marketing campaign and e-commerce approach, you can prepare your small business for the challenge of a holiday season in these unusual times.

The Summer Guide to Small Business Improvements
  • 17 June 2020
  • Kayla Meier

The Summer Guide to Small Business Improvements

As summer arrives and we transition into the new normal, it is time to think about making improvements to your small business during summer. Every small business should consider incorporating a summer improvement mindset into their business plan, especially if you recently reopened your small business or are preparing to welcome customers again. Here are six ways to make improvements.

Social Templates to Keep Your Customers Informed
  • 29 April 2020
  • Lindsay Weightman

Social Templates to Keep Your Customers Informed

As a business owner, we know things feel like they are changing by the day and it can be tough to plan, adapt and stay responsive. To reduce some of the leg work and help you communicate with your audience on social, we designed some visual templates that can help keep your loyal customers up to date.

What Your Marketing Assets Say About You
  • 17 February 2020
  • Taylor Miller

What Your Marketing Assets Say About You

Nobody ever said running a small business was easy, which is why it is important to consistently review and update your marketing assets so you can head into 2020 ahead of the game. Never forget that you are the brand. Any marketing assets that you put out are representing you, and you want to always represent the best version of you. Here are four items to consider when you are questioning what your current marketing assets are saying about you.

Helpful Ways To Spread Cheer This Holiday
  • 08 December 2019
  • Jelani Markus

Helpful Ways To Spread Cheer This Holiday

The holiday season is here. And with it comes additional foot traffic (and online traffic) to your small business, with many expecting a more festive shopping experience. A giant bow on a floor display and “The Little Drummer Boy” playing on repeat may not be enough. If you are looking for more, continue reading for some helpful ideas to spread holiday cheer to customers and employees alike.