- 22 February 2021
- Jelani Markus
Being a small business owner means wearing a vast number of hats. You’re an accountant. You’re a coach. You’re an employee (for yourself). But most of all, you’re a boss. And as a boss, you want to hire the best employees. A way to help ensure you’re hiring the right people is to ask applicants the right interview questions to gain substantial insight about them. The following six questions can help you better understand potential employees before you make the decision to have them join your team.
- 15 February 2021
- Alex Penfield
Small businesses have always needed to be agile and adaptable, and these qualities have only become more important given the current situation facing our world. With the implementation of social distancing guidelines, businesses have had to quickly pivot many of their day-to-day operations in order to comply with guidelines and keep their employees and consumers as safe as possible.
- 09 February 2021
- Public Relations
Sophia Yeshi is a Brooklyn-based artist and small business owner who designed the limited edition Express box featured in the Proudly Unstoppable program presented by UPS. She’s been able to turn her elegant, culturally-relevant designs into business partnerships with brands like Instagram, Google and Adobe. Her road to success had some challenges, but it was always held up by these three pillars that every entrepreneur should take advantage of.
- 08 February 2021
- Jelani Markus
Adding an influencer to your overall marketing strategy can help your business drive sales, grow awareness and increase social media followers. However, uber-successful influencers often demand a substantial price tag for their work. As a small business owner navigating through 2021, how do you tap into the benefits of influencer marketing without breaking the bank? The answer may be micro-influencers. Read on to learn more about this subdivision of influencers and how you can best utilize them in your business.
- 01 February 2021
- Leo Covey
If anyone hasn’t said this yet, congratulations! You made it through another holiday season — and probably one of the most challenging ones in history, too. After you give yourself a pat on the back (feels good, right?), it is time to talk about how to turn all those holiday shoppers into something even better: loyal customers. Why waste time and effort focusing on new potential shoppers when, with a couple of nudges, you can bring back previous buyers who already have a great experience with your business? Now, on to those tips!